A new podcast marketing strategy has been announced by Northern Media Services, via its Eightavision platform for consultants seeking to build brand authority and consistent online visibility.
-- Northern Media Services, through its Eightavision platform, is now offering local brand authority-building strategy for consultants that integrates podcast and audio marketing into a broader content marketing approach, extending professional expertise across multiple digital formats to strengthen online visibility on relevant discovery channels.
More information is available at https://www.eightavision.com/
The announcement comes as a recent Acast Podcast Pulse report found that 58% of surveyed monthly podcast listeners said podcasts had changed how they perceive a brand. For Northern Media Services, this reinforces the role podcast marketing can play within a broader, multi-format content strategy, where expert-led audio complements other content formats to communicate a consistent brand message across digital channels.
“Podcast marketing works best when it complements a broader content strategy,” an agency spokesperson said. “Extending expert insights across relevant formats can help consultants reinforce their brand message, reach audiences through different channels, and build authority over time.”
The podcast discussions are built around questions prospective clients may encounter when researching a consultant’s expertise, approach, and services. According to the agency, exploring these topics in greater depth allows consultants to explain their thinking, address common concerns, and demonstrate how their knowledge applies to real-world challenges.
Northern Media Services integrates podcast marketing into a broader content strategy that transforms expert-led discussions into multiple formats, including articles, videos, and social media posts. Its Eightavision platform then amplifies the reach of the content through a network of more than 300 high-authority websites and platforms, extending visibility beyond the original podcast and creating additional opportunities for discovery by prospective clients.
According to the agency, the approach helps consultants communicate their expertise more cohesively across digital channels. Northern Media Services adds that consistent messaging across relevant platforms can help prospective clients understand a consultant’s specialization, the challenges they help solve, and how their services address clients’ needs.
“The real strength of this strategy is that it connects consultants with people already looking for what they offer, while creating lasting visibility that continues to generate enquiries and sales long after publication, making it a valuable complement to paid advertising,” the spokesperson added.
Consultants interested in learning more about Northern Media Services’ broader approach to content marketing can visit https://www.eightavision.com for additional information.
Contact Info:
Name: Charles Mckinnon
Email: Send Email
Organization: Northern Media Services
Address: 274 Cemetery Rd, Oswego, NY 13126, United States
Website: https://www.northernmediaservices.com/
Source: NewsNetwork
Release ID: 89208847
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