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The author of Chasing Magic will join Joseph Shepard at IAAPA Expo 2026 to discuss how emerging professionals build trust and influence without formal authority.



ORLANDO, FL, October 16, 2026 /24-7PressRelease/ -- In January 2024, Ryan Tiffin joined IAAPA's mentorship program. This November, the Orlando-based author and guest-experience leader will share lessons from his own development with emerging attractions professionals at IAAPA Expo 2026.

Tiffin will co-present "Leading Before the Title: Building Trust, Influence, and Impact" with Joseph Shepard, Finance & Development Manager at Time Mission. The session takes place Tuesday, November 17, 2026, from 2:30 to 3:30 p.m. Eastern in Room W303ABC at the Orange County Convention Center.

In his book, Chasing Magic: How Experience Changes Lives and Shapes Leaders, Tiffin recounts joining IAAPA and connecting with a mentor who challenged his thinking and encouraged him to pursue opportunities in themed entertainment. His upcoming session brings that experience into a conversation about how professionals can recognize and develop their influence within their current roles.

The book also traces lessons from Tiffin's field communications work at Cinemark. He describes becoming someone business partners consulted before sending updates to theatre teams, earning credibility through an understanding of timing, clarity, and the operational demands behind each message.

"Leadership is not about being impressive. It is about being dependable," Tiffin writes in Chasing Magic.

That emphasis on everyday behavior connects directly to the session's focus: taking ownership, communicating clearly, following through, and building trust with colleagues and managers. Participants will explore ways to lead without formal authority and develop a personal leadership action plan to bring back to their teams.

For attractions professionals, those behaviors influence both the employee experience and the service guests receive.

For session information and more about Chasing Magic, visit ryantiffin.com.

About Ryan Tiffin

Ryan Tiffin is an Orlando-based author, speaker, consultant, and guest-experience leader with a career spanning entertainment, tourism, operations, communications, and brand strategy. His work explores how everyday experiences shape people, teams, and leadership.

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